#marketing – promote your art

Often artists’ groups have a core of members who initiate activities and support the rest of the group. Not only is it important to support new groups, it is important for these founding members to fully understand the structures and reasons for creating new groups. They must be asked ‘Why are you doing this?’ and ‘Are there other groups around that already fulfill your needs and aims?’ Creating new artist groups/collectives could be counterproductive and create an even more fragmented environment. It is important that a robust armature is created for a network to succeed. If this is achieved then it would be a formidable and powerful organization.

A mentoring scheme which enables artists and crafts people to access strategies and processes needed to create successful art and business practice would be highly beneficial to individuals and groups. North Devon Web can help you with setting up an artist website and help you to promote your art.

Our skills are at the ‘start up’ phase of businesses and organizations, where the creativity of the entrepreneur or group is at its most inventive and vulnerable. We find the energy that is created very infectious but we also know that this enthusiasm gradually dies and needs ‘mothering’ to take it to the next growth phase. To achieve sustainability is key, and we have wide and varied experience of achieving this both in a traditional business environment and in pioneering innovations.

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