Tag: web design

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Save Your Brand

 Protect Your Brand Image

Your brand image is one of your most valuable assets. It represents how your customers perceive you and what makes you stand out from your competitors. Building and maintaining a positive brand image is not easy, it takes time, effort and consistency. Your reputation can be easily damaged by mistakes, negligence or bad luck.

Here are some tips to help you protect your brand image and avoid common pitfalls that can ruin your reputation:

  • Be clear about your brand identity and values. What do you stand for? What do you offer? What do you promise? These are the questions that define your brand identity and values. They should guide your every decision and action. Make sure you communicate them clearly and consistently to your customers, employees and partners.
  • Deliver on your promises. Nothing hurts your brand image more than failing to meet your customers’ expectations. Whether it’s quality, service, delivery or price, you need to deliver on what you promise. If you can’t, be honest and transparent about it and offer a solution or compensation.
  • Monitor your online reputation. The internet is a powerful tool for spreading word-of-mouth, both positive and negative. You need to monitor what people are saying about you online, especially on social media, review sites and blogs. Respond to feedback, both good and bad, in a timely and professional manner. Address complaints, correct misinformation and thank compliments.
  • Invest in quality content and production. Content is king when it comes to online marketing. You need to create engaging, informative and relevant content that showcases your brand value and personality. Content alone is not enough, you have to make sure that there is quality in your words and images.
  • Seek professional help if needed. Unless you have the skills and resources to produce high-quality content and manage your online reputation yourself, you may want to outsource some of these tasks to experts who can help you achieve your goals faster and more effectively. M4tr Productions is a company that specialises in web design, content creation and online marketing and can help you create a stunning website, produce engaging videos and podcasts and boost your online visibility and reputation.

Don’t let your brand image suffer from avoidable mistakes or neglect. Contact us today and let us help you protect and enhance your most valuable asset.

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Language of Business

Language of Art

There are millions of ‘Art’ viewpoints; some take a position of extreme difficulty or resistance. This position questions everything and is unforgiving.

 
In Art, the principal is that artists should look beyond the superficiality of life and expose the core. They should also look at the superficiality of Art and Culture and rip and tear at the flesh of its own conception, rejecting Metaphor, Romanticism etc. etc. By implementing such self imposed draconian measures you may be left with a purity of ideas but that leaves little to create or live for. Similarly, to try and create a business using blinkered vision creates and environment of difficulty and attrition.
 
You can view business in a similar way  – the ‘Art’ = the profit.
 
The language of business is based on metaphor, ‘The Company grew from a tiny seed’ but most successful companies don’t do it all by themselves…

 

Creating a new business takes a lot of thought, care and investment. In these troubled times it always pays, in the long term, to get professional help. There aren’t enough hours in the day to create your masterpiece without help… 

M4tr Productions

Owning a business is like owning a grain of sand. Each grain of sand, when combined with other grains, eventually creates a beach. Only a very few proportionately settle on the top and become visible. 

Our aim is to help individuals and companies to take control of their businesses. We are more than happy to help with long or short term website management, to repair, rebuild or re-design any website in the UK or abroad. No project is too small for us, if you hire us for an hour or 12 months we will ensure you get our full attention and service. We will also make sure we communicate with you using clear and jargon free language.

We are a professional Web Services company based in Great Britain.

Contact Us about blue-sky thinking ASAP

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The Business of Keywords

Getting hung-up with keywords

In the good old days, the keywords tag played a vital role in determining the position of websites in the result pages of all the important search engines. You could stuff, repeat and overkill your keywords tags with important and relevant golden words. You could trick and redirect searches to sites using ‘sexy’ and irrelevant words and phrases. Now the Internet is a lot smarter. If you break the rules you will be hung out to dry…

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